Email campaign timing and frequency of your emails is important to consider in order to achieve the best results. Here’s a more in-depth look at why each of the guidelines I mentioned earlier is important:
- Test and adjust: Starting with a set email cadence is a good idea, but it’s also important to be flexible and adjust based on the results you see. This can involve A/B testing different cadences to see which one results in the best open and click-through rates, as well as the highest conversion rates. By regularly testing and adjusting your email cadence, you can optimize your campaigns over time to achieve the best results.
- Consider your audience: The best email cadence for your campaign will depend on your target audience. For example, if you’re sending promotional emails to people who have recently made a purchase from your business, it’s probably appropriate to send more frequent emails. On the other hand, if you’re sending informational emails to people who have just signed up for your mailing list, a less frequent email cadence may be more appropriate. It’s important to understand your audience and what they’re looking for in order to determine the best email cadence.
- Be consistent: Once you’ve determined the best email cadence for your campaign, it’s important to be consistent with your timing and frequency. Consistent email campaigns help build trust with your audience and can lead to higher engagement over time. People are more likely to open and click through your emails if they know what to expect from your brand.
- Reassess regularly: Your email campaigns should be reviewed and reassessed regularly to ensure that they’re still effective. This can involve analyzing open and click-through rates, as well as conversion rates, to see if there are any changes that need to be made. Additionally, your audience and business goals may change over time, so it’s important to continually reassess your email cadence to ensure that it remains effective.
In conclusion, the best email campaign cadence will vary depending on your target audience, the purpose of the campaign, and the type of content you’re sending. By testing and adjusting, considering your audience, being consistent, and reassessing regularly, you can optimize your email campaigns over time to achieve the best results.